Brand Data Visualization

This project explored the evolution of three iconic American brands—Buick, Cadillac, and Disney—through the lens of visual identity. The objective was to research, analyze, and communicate decades of brand transformation using clear, engaging data visualization that revealed how each organization adapted its identity while preserving its core heritage.

The challenge extended beyond documenting logo changes. It required identifying the strategic shifts behind each evolution and presenting them as a cohesive visual narrative that highlighted broader themes of brand stewardship, cultural relevance, and design refinement. Extensive historical research informed the visualization, ensuring each milestone reflected meaningful changes in positioning, typography, symbolism, and visual style.

The final design transformed complex historical information into an intuitive, editorial-style infographic that allows viewers to quickly understand the progression of each brand over time. By combining information design with thoughtful visual storytelling, the project demonstrates my ability to distill extensive research into compelling, accessible graphics that communicate both history and strategy.